In this episode, we chat with Kelly Campbell about the power of positioning. Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).
In this episode, we chat with Kelly Campbell about the power of positioning.
Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).
About Kelly Campbell:
After 15 years of starting, scaling and selling my own digital agency in New York, she loves helping other agency leaders do the same. She works with established agencies in the creative and tech industries, typically with $2-30MM in annual revenue, looking to transform and committed to investing in the significant growth of their organization.
As a consultant, she takes a unique and holistic approach to helping agencies level-up (and helping CEOs define the life they want to live). Maybe it’s because she's one of the only women working in this space, or from experience, she understands that agency ownership transcends numbers— it’s a journey that can be an emotional roller coaster or lead to a spiritual awakening.
She has two superpowers. Intent, active listening helps me understand the nuances of what’s being said and more importantly what’s not being said within your agency.