The Agency Profit Podcast

Case Study: 3 Years of Working With Parakeeto Part 1, With Josh Lowman

Episode Summary

We’re switching things up a bit in this edition of Agency Profit Podcast. Josh Lowman of Gold Front and myself have joined forces to examine the last three years working in tandem. It’s been quite the ride, hence we’re providing it in two installments… Points of Interest… • What led Josh Towards Agency Ownership? 2:56 • Josh’s Self-Taught Agency MBA 7:10 • 2018 Gold Front, Via an Operations & Profitability Perspective 11:53 • Embracing the Counterintuitive 14:25 • What Josh Learned from Parakeeto 16:19

Episode Notes

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We’re switching things up a bit in this edition of Agency Profit Podcast.

Josh Lowman of Gold Front and myself have joined forces to examine the last three years working in tandem. It’s been quite the ride, hence we’re providing it in two installments…

About Josh Lowman

Gold Front Founder and Chief Creative Officer at Gold Front, Josh is a long-term client of Parakeeto, an incredible creative director and entrepreneur. If Gold Front sounds familiar to you, it might be because their Head of Growth, Liston Witherill, appeared on the show last fall. As you may recall, I’m the COO (fractionally) at Gold Front, and therefore have had the pleasure of working alongside Josh for a number of years. A category design studio, GF is based in SanFran but also has other locations strewn across America. Their primary goal? To help growth-stage startups define and own their own category.

How did Josh get into this space? Well, Gold Front started as a Brand Studio before branching out into Category Strategy, with Josh then realizing the need to combine Brand Execution with Category Creation Strategy. This has led to collaborations with Uber, Robinhood, Newsela, plus oodles more to build category-defining brands.

When John isn’t changing the branding landscape, he’s enjoying downtime with his wife, daughters, and his dog!