The Agency Profit Podcast

How to Operationalize New Business, With Jody Sutter- Episode 55

Episode Summary

This here episode sees Jody Sutter, of The Sutter Company, discuss how routines and rituals lead to new business revenue! Jody has worked with dozens of agency owners who have the best of intentions to improve how they win new business but are, sadly, stuck in an endless, unfulfilling cycle of all planning and no doing. Jody knows agencies can only see results from concrete action. So, let her help you form the foundation of a sustainable approach to business development success. Points of Interest… Keys to a successful new business strategy 3:09 Tailoring a bespoke business strategy 5:13 Defining the correct cadence for your New Business Ecosystem 10:36 New business plan accountability 15:05 Avoid the ‘Sexy Unicorn Sales Person’ 22:30

Episode Notes

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About Jody:

Owner of consultancy agency, The Sutter Company, Jody advises agencies – both big and small – on how best to organize and operationalize their growth strategy. This has led to more than two decades running business development teams for various agencies, spanning a diverse list of disciplines and including such high-profile names as R/GA, OMD, Havas Media, and The VIA Agency.

Jody frequently speaks at leading global industry events, including INBOUND, the ICA’s Agency Transformation Summit, The Drum’s Pitch Perfect new business conference, and is a featured instructor in the 4As Learning & Development Program. Her book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients, is now available on

After chucking in ‘city life’, moving from Manhattan to the Hamptons, Jody can be found engaging in her other passions. These include sailing and open-water swimming, alongside her partner, Rudy.